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A brand by and for the city

Marco Perner had always dreamed of launching his own brand, inspired by his experience working for the renowned Austrian crystal company Swarovski.

He found Dubai to be the perfect place to realize his vision, as he was captivated by its breathtaking beauty and impressive architecture, as well as the foresight and leadership of its ruler. After several visits to the city, he finally made the move to the UAE and followed his passion.